In your term paper, you are applying for the role of CEO of your current company or a company that you would like to work for. As part of your strategy, you will identify new strategies (the strategies cannot be ones that are currently being used by the company that you have selected) to be applied in three countries outside the United States and in three separate operational areas. you want to increase sales in the nigella , open a worldwide research center in Turkey and invest in a joint venture to manufacture your product in China
For each strategy, develop a plan of action that will convince the Board of Directors that you are a visionary, understand the intricate details of how to get things done, and understand the industry, the competition and the countries that you are planning to start the strategic initiatives.
For each of your strategic initiatives develop contingency plans, i.e. what would you do in case of….(FX devaluation, election of the opposition, high inflation, etc., that are appropriate and realistic for the countries that you have chosen. You must show to the Board of Directors that you understand the risks involved in doing business in each of these countries and that you have enough knowledge to develop contingency plans in case of these events. Limit contingency plans to 2-3 risks per country.
The Global Strategic Research Paper should include the following sections:
• PESTEL analysis for Turkey
• Current SWOT analysis for Turkey
• Country Risk Analysis (of Turkey