For each of the listed concepts or objects design a scale


For each of the listed concepts or objects, design a scale measurement that would enable you to collect data on that concept/object.

a. An excellent long-distance runner.

b. A person's favorite Mexican restaurant.

c. Size of the listening audience for a popular country and western radio station.

d. Consumers' attitudes toward the Colorado Rockies professional baseball team.

e. The satisfaction a person has toward his or her automobile.

f. Purchase intentions for a new tennis racket.

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