Question: Think about the following, or use whatever consumer research material is available to you, to define customer needs or requirements for the following:
a. A "good" college course
b. Toaster (or other home appliance of your choosing)
c. Cellulartelephone
d. Coffee mug for your car.
For each, define a corresponding set of physical or technical characteristics. Using the format of Figure 4.10, construct a house of quality matrix and show the relationship between the technical characteristics and customer require- ments. Use the matrix in each case to "design" or suggest what the ideal product or service would be like or look like.
