1. For battery under civil law, there is an intention to contact, but not the intention to harm.
True
False
2. For an assault under civil law, contact is not required.
True
False
3. In the context of change drivers impacting the future of marketing, marketing tactics such as designing the elements of the marketing mix are reflected in the _____.
shift in generational values and preferences
shift in power from marketer to customer
shift to product glut and customer shortage
shift to justifying the relevance and payback of the marketing investment
shift to distinguishing Marketing (Big M) from marketing (little m)
4. Case study Levi Looks to Cut Its Cloth Differently by Rewarding Responsible Suppliers
1) introduction
2) key issues
3) approach
4) conclusion
5) references