- A written positioning statement that identifies:
- Your organization's product/service
- Your target market
- How your product solves the target market's needs
- What makes your organization different from its competition
Positioning Statement
"For all coming down the homestretch Nike Energy is finally here! This is the only FDA approved energy drink on the market. Nike Energy is guaranteed to help you focus on task at hand, perform above and beyond your normal abilities and prevent any crashing or fatigue. Nike Energy is here to assist athletes, military personnel or any individual that lives an active lifestyle go that extra inch to complete any task at hand. Again this is the one and only FDA approved energy drink that is a healthy alternative and keeps its users fresh."