1. Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nonntraditional moms. Which of the following factors that affect consumer buying descision is responsible for this change?
a. increased involvemnent
b. increased motivation
c. creation of poverty of time
d. changes in lifestyle
2. For a successful market segmentation, one marketing mix cannot be used for another market segment.
a. true
b. false