For a large company that pursues a differentiation strategy


For a large company that pursues a differentiation strategy in all its product divisions, and their products need to be customized to specific regions to ensure growing sales, the best choice of the global expansion strategy would be:

a. Global (standardization)

b. Multi-domestic or Transnational

c. Highly centralized Multidivisional with each division managing a specific product line globally

d. Both (b) and (c)

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Business Management: For a large company that pursues a differentiation strategy
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