Assignment Task: Review the rules discussed in the "Best Practices: Following the Rules of Engagement for SMM"
Pick a client and target audience for that client - this could be anything you find interesting or relevant.
If you have a small business, use that! If you have a dream client or a favorite local business or organization, or feel free to use one of the target audiences described in the Lego Case study.
Thinking about that target audience, explain which persuasion techniques or engagement tactics you would use and why (support it with any principles from the article and/or your book). Create an example post for the social media platform of your choice using the technique you discussed.
What ethical issues regarding your tactic(s) would you consider or warn your client about? What must they keep in mind when putting it into motion?