Following are the various messageexecution styles that are


Following are the various messageexecution styles that are being used in the advertisingcampaigns:

·  Slice oflife

·  Lifestyle

·  Fantasy

·  Mood orimage

·  Musical

·  Technicalexpertise

·  Scientificevidence

·  Testimonialevidence or endorsement

Being the marketing managerof the soap manufacturing concern, which one of the above messageexecution styles will you select for your advertising campaign?Explain with logical reasons

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