Foley’s advertising agency presents three social media options. For each of the social media options (Zwinktopia, Facebook, and YouTube) analyze the influence of these four different measures: Create a 4X3 grid (measures on the vertical axis and social media options on the horizontal axis) and rate each option on a high/medium/low scale. While keeping the intended consumers in mind, apply those measures to the three social media options. Show your grid.
a. Receptivity Measures (i.e., measurement of consumers’ willingness to receive brand info)
b. Participation Measures (i.e., measurement of consumers participating in some aspect)
c. Co-Creation Measures (i.e., some measurement of collaboration by consumers re: the brand)
d. Sharing Measures (i.e., measurement of some aspect of consumer sharing)
Please explain choice for a-d in depth