Focused (or market niche) Strategies
"The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members".
Further illustrate focused (or market niche) strategies with one company you believe is employing a market niche strategy.
What are some of the pros and cons of targeting a market niche?
Help me to understand a company who is using this strategy and a few pros and a few cons of doing so.