Assignment
Write a paper of 1,500 words that responds to the following:
A. Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
a. Engage their existing customers
b. Attract new customers
c. Listen to employee and customer feedback
d. Respond to crises
B. Provide current examples.
C. Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.
Task
According to Byers, Kist, and Sutton's article titled "Characteristics of the Entrepreneur: Social Creatures, Not Solo Heroes," entrepreneurs are inherently social people (1997). This article explains why entrepreneurs are highly social by nature. In an article titled "Who's Most Likely to go it Alone?," Alessandra Bianchi offers a set of characteristics that predispose people toward entrepreneurship (1993). These characteristics, for example, come from life experiences such as being the child of an entrepreneur, being fired from multiple jobs, or being either an immigrant or the child of an immigrant.
With these readings in mind, complete the following in a paper of 4 pages:
o Profile the founder of a well-known company, and focus on that person's social characteristics.
o Include references to the characteristics found in the Bianchi article, and align the characteristics with the founder's personality.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.