Focus group interviews as a data collecting strategy
Problem: Evaluate the dynamics among the moderator and participants in different focus groups. Also, analyse the findings of these findings with regard to the effectiveness of focus group interviews as a data collecting strategy.
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Problem: Examine segment size and potential in a United States marketplace for specialty sports retail stores in the United States.
Evaluate the dynamics among the moderator and participants in different focus groups. Also, analyse the findings of these findings with regard to the effectiveness of focus group interviews as a data collecting strategy.
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