Problem:
Please help choosing an organization as the focus for the Strategic Plan. The organization may be an existing company, nonprofit organization, religious organization, or governmental agency. I have to avoid an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000 index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
If the organization has multiple businesses, the subject of your strategic plan must be at the business level and must fall into at least one of the following categories:
a. it is in serious trouble
b. it is facing disruptive change
c. it has not yet begun to operate.
For example, a brand new business for Procter & Gamble would be approved. Procter & Gamble as a whole would not be, because it is at the corporate level, nor would support departments such as IT or HR, or functions within a business, because they are at the functional level.
Justify selecting this organization. Include the following:
a. The organization's name
b. The purpose for this organization's existence
c. The category or categories two paragraphs up, and evidence why
d. Why this organization is of interest to you
e. Availability of organizational data: Avoid selecting an existing organization for which there is no publicly available historical data.