Consider the following scenario. Suppose you are the owner of a small lawn cutting business with one part-time employee. Your goal is to grow and hire full-time employees. You price your services fairly by comparing five local competitors and selecting the middle ground. You have enjoyed steady growth in sales until the last few months. Now you are losing a few of your clients to a local competitor who has undercut your pricing, resulting in more net losses in clients. What strategies would you implement for pricing your services?