Fisher-price is considering several ideas for toys that


Fisher-Price is considering several ideas for toys that might appeal to the 4-5 year old male market. The company has narrowed the field of possibilities to three different toys; all three of which have a prototype that has been developed. Currently, the company only has the budget to proceed with launching one but hopes to launch the other two at a later time. They have now contracted your research services to help them determine which toy they should develop first. Your task is to create a research proposal for the client that details how you will conduct your study. Be especially specific in describing your sampling procedures and your data gathering procedures; the client wants to be able to visualize exactly how you intend to complete the study

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