Fisher emphasizes mythos


Persuasion – Read and Answer

Read the attached chapter from the book: Applying Communication Theory for Professional Life: A Practical Introduction – 3rd Edition. Then based ONLY in that chapter of the book, answer the two questions using simple English vocabulary and in a form of question and answer:

– Aristotle openly preferred logos. Fisher emphasizes mythos. Discuss whether storytelling is a separate means of persuasion (alongside logos, pathos, and ethos) OR whether it truly is integrated in the original three posited by Aristotle.

– Perceived behavioral control can bypass behavioral intent altogether in the theory of planned behavior. In what instances did that happen to you? How were both self-efficacy and controllability in effect?

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