Develop a brief IMC (Integrated Marketing Communications )for the company or product you are working on in your assignments.
First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
AIDA stands for attention, interest, desire, and action. It is an acronym used in marketing and advertising, which helps marketing managers develop effective communication strategies and communicate with customers in a way that better responds to their needs and desires.