Firms typically repurchase office supplie (paper, ink cartridges, pens, etc.) through straight rebuys on their supplier's website. Should an office supplies sales rep stay in close touch with his or her current customers? Why or why not?
A. No, the sales rep should be looking for new customers instead.
B. No, this is a waste of time since straight rebuys are straightfoward and easy to handle.
C. Yes, the sales rep might learn about a new opportunity in the need recognition stage.
D. Yes, straight rebuys require a lot of sales rep's assistance.