Question 1: How does a firm's mission statement and goals and objectives statement relat to the retailer's devlopment of competitive strategy?
Question 2: Is strategic planning more important for a small retailer thtn for a larger retailer? Explain.
Question 3: What major enviromnetal forces must a retailer face? Is anyone more important then the others?
Question 4: Why is it so important for a a retailer ro seek high profit performance? Isn't it enough to seek to be above average?