Firm can adopt for reducing uncertainty in innovation, Marketing Management

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Firm can adopt for reducing uncertainty in innovation

What strategies can firms adopt to manage uncertainty in the innovation process (describe at least two)?

Additional Requirement

The question lies to Marketing and it discusses about the strategies that a firm can adopt for managing uncertainty in innovation process. This has been discussed in the solution with two strategies in the solution.

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Marketing Management: Firm can adopt for reducing uncertainty in innovation

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Marketing Management: Firm can adopt for reducing uncertainty in innovation

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