Discuss the below:
Q: Nina has been asked to lead a team that host been tasked with finding a new location for a boutique concept her company would like to test. The team has identified four candidate shopping centers to locate the new boutique in. Some cater to a higher class of clientele than others, some are in an indoor mall, some have a mu Ch. greater volume than others, and, of course, rent varies considerably. Because of the nature of the boutique, the team has decided that the class of clientele is the most important consideration. Following this, the team considered expenses and rent as the next most important criterion-probably 90 percent as important as clientele. An indoor, temperature-controlled mall is a big help for stores such as the concept being considered where 70 percent of sales are from passersby slowly strolling and window shopping. Thus the team rate 95 this as about 95 percent as important as rent. Last, a higher volume of shoppers means more potential sales; thus the team rates this factor as 80 percent as important as rent.
Location
|
|
1
|
2
|
3
|
4
|
|
Clan of clientele
|
fair
|
good
|
poor
|
good
|
|
Rent
|
good
|
fair
|
poor
|
good
|
|
Indoor mall
|
good
|
poor
|
good
|
poor
|
|
Volume
|
good
|
fair
|
good .__
|
poor
|
As an aid in visualizing her location alternatives, the team has constructed the following table. A "good" is scored as .3, "fair" as 2, and "poor" as 1. Use a weighted score model to help Nina and her team come to a decision.