Problem:
You've found that mission statements are effective in getting everyone in the company focused and setting the tone for the marketing campaign. You set up a meeting with senior management to develop a new mission statement. Find the mission statement for a major company. Determine if the statement is product-oriented or market-oriented. Bring it and your comments to the meeting and also discuss possibilities for a mission statement for your company
1. Find the mission statement for a major company.
2. Determine if the statement is product-oriented or market-oriented.
3. Bring it and your comments to the meeting and also discuss possibilities for a mission statement for your company. (Give examples of what you would put into your company's mission statement).
Can you include references?