Please refer to the VALS website and take the survey at the link below:
The US VALS Survey (https://www.strategicbusinessinsights.com/vals/presurvey.shtml)
Find out your VALS type. Print the results of your survey. After completing the questionnaire, provide a brief overview of your analysis of the merits of the VALS system.
What shortcomings do you think it has?
What VALS' type did you turn out to be? How do you feel about the results?
Is the type you would have expected based on the descriptions provided on the VALS home page and text discussion? Explain why or why not. If not, what type would you guess you would be? (See Chapter 9, p. 258) Text book is Kotler, P., & Keller, K.L. (2016). Marketing Management (15th Edition).
What products/brands do you use that you think would be typical for this VALS type?