The Super Bowl is usually TV program with largest viewing audience each year; therefore, many companies employ the Super Bowl to launch major advertising campaigns. The cost for the 30-second spot, as reported below, has raised dramatically since the first game in 1967. Also shown is face value of ticket to the game for the chosen years.
|
Year
|
TV Commercial
|
Game Ticket
|
|
1967
|
$42,000.00
|
$8.00
|
|
1988
|
$525,000.00
|
$100.00
|
|
1999
|
$1,600,000.00
|
$325.00
|
|
2001
|
$2,100,000.00
|
$325.00
|
|
2002
|
$1,900,000.00
|
$400.00
|
Go to Bureau of Labor Statistics and find the Consumer Price Index-All Urban Consumers. Choose the base as 1967, and find out the CPI for the above years. Compare the rate of change in Consumer Price Index to the cost of TV commercials and the cost of game ticket. Write down a brief report summarizing your findings.