Put together a structured focus group of 3 people who have in common the recent purchase of a similar big-ticket item (ex. house, vehicle, television, higher education).
Find out how the model applies to the purchase through focus group findings.
Your focus group questions must measure how the consumers navigated the steps of the models to arrive at a purchase.
Compile the findings in a table along. It should include pertinent demographic information about the participants. Be sure to list the structured questions used in the focus group.
Since you are engaging in research, be sure to cite the source(s) in APA format.
Deliverable Length: 250 words.