Google Zeitgeist gives a breakdown of millions of daily search queries. On this site you will find information about past, present, global, and regional search trends. This information is very valuable to marketers and companies. It allows the understanding of which direction the company should focus on in respect to the economy, consumer and etc. Google Zeitgeist will provide you with information such as the fastest rising food, entertainment, electronics and much more. Cooper and Schindler suggests that Zeitgeist not only illustrates trends but reveals things that subjects are not willing to talk about with researchers. What are some of the other illustration of useful information that marketers can gain from user search history?