Find examples of each of the six types of influence (or as we coined them: The Six Weapons of Influence). They can take the form of In-store ads Conversations between sales people & customers Conversations among a group of shoppers Products and/or their packaging Arrangement or décor of a store or department Signs, Samples Document the attempt at influence.
Describe how this example meets the criteria of the type of influence in question Is this an effective attempt at influence? Why? How could a consumer defend themselves from this technique? The Weapons:
Reciprocity
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity