Find a credible blog written by or on behalf of prominent business leader or real organisation and analyse its effectiveness. Reply to the questions given below:
i) Describe the blog
ii) Who is responsible for blog's content, explain the nature of content, and how frequently is blog updated
iii) On average, how many customer or online user replies does each blog posting generate?
iv) Explain the nature of audience feedback, does blogger reply to feedback got on posting and If so, how often?
v) How would you classify interaction between blogger and online users, Is it true dialogue?
vi) Write down the blogger's goals, does it seem that blog is successful in accomplishing those goals?
vii) What would you do differently if you were responsible for blog postings,in respect of theme and content?