You are the CEO of a European auto maker group (Audi) that is planning to launch a subsidiary in Detroit Michigan (USA). The size of the European company is the equivalent of a fortune 500 company in the USA. You are asked to research the market and international management issues, including finding detailed data. You should consider the broad auto industry in the USA but you will also be asked to find detailed information about the major companies that operate in that industry.
1) Find background material of the auto industry (economic, legal and political environment) with the use of academic and business magazines and reports. You are required to have at least 10 quality academic background sources (minimum 10) for this section.