Assignment task: Please choose one of the Super Bowl 2022 commercials and develop a written critique. A playlist of Super Bowl 2022 commercial videos can be accessed at:
YouTube Video: Miley Cyrus Sings a Song for 5G Phones | T-Mobile
Find the most interesting Super Bowl ad and discuss the following points:
1. Identify the ad and include a summary of the ad content.
2. Who is the target audience? What is the message it tries to deliver? How does it work as an advertisement at the level of text, image, and/or sound?
3. Highlight the qualities that make this ad unique or memorable and how that is achieved.
4. Describe the appeals and/or execution used in this ad and discuss why you believe the advertiser chose the appeals and/or execution for this ad.
5. Find a competitor of the brand and the competitor's most recent commercial. Compare two commercials in terms of aesthetics, target audience, message, and creativity or uniqueness.