PT1: Find an article discussing the key characteristics of a successful manager. Post a link to the article in the discussion thread and provide a summary of the following:
- What is the role and background of the author of the article?
- What are the key characteristics of a successful manager detailed in the article?
- What are your thoughts on these characteristics?
PT2: Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products.
Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.