Find a topic on persuading buyers to a new product or managers to a new process
Construct a scenario in which you are making a presentation to persuade an audience (you may select the topic, such as persuading buyers to purchase a new product or persuading senior managers to implement a new process). Describe your audience. What key elements will be included in your presentation to capture the audience's attention and to motivate audience members to action? Will you need to develop your speaking skills to persuade? Use resources to support your points.