Discuss the following:
Find a recent news article about an organization that changed its marketing strategy. What were the reasons for the change? How did the organization approach the development and implementation of the new strategy?
One of the best sources for shared goals and values to guide implementation is the firm's own mission or values statement. Find the mission or values statement for the organization you identified: do you see evidence of the mission or values in the way the organization handled its change in marketing strategy? Explain.