Individual Assignment
1.) Find a recent article (less than 1 year old) that addresses a marketing topic related to the material covered in this class. You can use any media source, professional publication, etc. - give preference to known reputable sources. The article should be detailed and specific enough to provide sufficient level of information on the issue. A sample article is posted on MyGateway.
2.) Develop a 2-page double-spaced analysis of the article (attach the article to your paper), which should include:
1. The reason for the selection of the article - why this is an important marketing topic;
2. Summarize the material in an organized and systematic manner;
3. Write your opinion about the article and identify some possible outcomes or solutions.
3.) Use professional writing style and formatting.