Case Problem:
www.werner.com
You MUST dig into the financials for Werner AND their main competitors. You will want to:
- Include financial ratios for Werner and competitors for several years;
- Show financial changes over time;
- Compare Werner (and competitor's) stock performance to the industry and overall market over time.
- Be sure to accurately identify Strengths/Weaknesses as being internal to Werner, and opportunities/threats external to Werner and in the industry.
- Do a SWOT overview on the top competitor.
Please be sure to comprise references.