In this assignment, you will analyze the financial performance of LinkedIn for the last five years, i.e. from 2010 to 2014. The source of the data and analysis will be the Company’s Annual 10K and the NetAdvantage database on the website.
Questions:
1. Compare the growth trend of LinkedIn’s “net revenues” and “income from operations” for the last five years? Are they the same and, if not, explain why.
2. What are the two largest costs for the Company and why are these costs important for them to undertake?
3. What was the breakdown of LinkedIn members by geography in 2014 and how did this change from the previous two years?