Prepare a 10- to 15-slide Microsoft® PowerPoint® presentation of your IMC plan designed to persuade the management at your chosen company to approve your proposal. Diet Coke is the Chosen Company
Address the key points of your Message Strategy & Media Plan and Media Plan Rationale & Measurement portions of the plan.
Finalize the IMC Plan Project and submit the project to your facilitator. Specific information regarding the IMC Plan Project may be found in your course materials.