Assignment:
Based on any recommendations from your colleagues and instructor, revise any sections of the Key Assignment draft.
The final phase of the plan needs to be included. Monitoring IMC effectiveness is key to the future success of the company and product.
In addition to any revisions to the final plan, add the following sections to the final draft:
• Finalize pricing strategies
• Finalize distribution choices
• Evaluation
o Name one monitoring method that the company should use to measure the effectiveness of this IMC strategy.
• Final recommendations
o Conclusion
You should also finalize your Executive Summary. Add the summary to highlight key points of the plan.