Final will be based on your group project, "Tourism Destination Marketing". It is an individual project that you need to work on one additional section into the report. The topic of section will be announced soon.
The whole system of Information Technologies (IT) is being rapidly diffused throughout the tourism and hospitality industry and IT has become fundamental to the ability of the industry to operate and market effectively and competitively. Given this, there are new opportunities, including online direct marketing connecting directly with carefully targeted individual tourists and consumers via the Internet, websites, SNS, and so on to obtain an immediate response and cultivate long-lasting relationships. Therefore, the Final requires you to work on the additional section focusing on the online direct marketing strategies for the City of your Choice and your project. This section should be effectively added into the group project.
Your grade for the extra credit will be determined on the basis of the critical thinking/idea that you demonstrate in relation to the relevance and importance of online direct marketing strategies for the City of your Choice and your project along with the clear definition of online direct digital marketing.