Filing suit against a chinese sportswear company


Case Problem:

Nike and Michael Jordan created the Air Jordan line in the 1980s. Jordan filed suit against a Chinese sportswear company, Qiaodan Sports, in China. Jordan is known in China as Qiaodan, and Qiaodan Sports uses a logo of a silhouette of a tall man holding a basketball, along with the number 23. The company registered “Qiaodan” as a trademark in China. Qiaodan also fi led applications for trademarks on Jordan’s sons’ names. According to the complaint, Qiaodan had sales of approximately $450 million per year. Do you think Jordan will be successful in his suit against Qiaodan? [“A Chinese Sportswear Company Has Trademarked Michael Jordan’s Sons’ Names,” Why? https://qz.com/79234/ michael-jordan-versus-qiaodan-sports/ ]

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Filing suit against a chinese sportswear company
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