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Fighting to prosper in a highly competitive market

Discussion:

"Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market"

The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.

Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

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Marketing Management: Fighting to prosper in a highly competitive market

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