Fedex has responded to poor airline baggage performance as a business opportunity by providing a luggage shipment service. “Preparing for an extended off-site business event? Or, better yet, planning your spring-break vacation? Or maybe you're returning home after a trek across the country. If you want to avoid the hassles related to checking your luggage at the airport, or you've got more articles to pack for your flight home than you did at the start of your journey, whatever the reason, don't let cumbersome luggage and unpredictable airline baggage fees get in the way. Let FedEx take care of it for you.” Discuss the issues, costs, and potential profits available to Delta Airlines if it were to offer such a premium service for its customers. Could Delta provide such a service? How would Delta plan and operate such a service?