the beverages industries in which pepsi operate are highly competitive. they compete with major international beverage companies in multiple geographic areas. the Coca-Cola company is their primary competitor and they compete on the basis of price, quality, product variety, distribution, marketing and promotional activity. if they are unable to compete effectively, the may lose their market share and this will have an adverse impact on their revenues and profit margins.
describe three features/characteristics of the industry in which pepsi operate?