Fall city brewery sells its beer to a variety of, Operation Management

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Fall city brewery sells its beer to a variety of

Fall City Brewery sells its beer to a variety of distributors located throughout the mid-western portion of the United States. Fall City prices its beer based on each state's market, recognizing that competitors in the market change from state to state. An Indiana distribu- tor who sells in Evansville must pay a higher price than a Kentucky distributor who sells beer in the town of Dawson. What defense might Fall City raise? Why?

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