1. Factors that caused Coke’s lead to dwindle over the years especial in pricing, distribution, advertising and product issues.
2. Using what you know about positioning, segmentation and demand modification (use Dickson & Ginter's article as a guide), how can can a bike company (harley davidson) build their brand equity and their market share?
3. Recount a past situation where you experienced a substantial breakdown in communication with another individual(s). Identify the communication barrier(s) at work. Why did they occur? What were the consequences of the breakdown? Was the problem resolved and if so, how? Share your experiences and explanations in discussion forum.