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Factors in management innovation and technology

QUESTION 1: To be successful at transforming innovative ideas into useful products and services, is it necessary for a firm to have a formal process for new product/service development? Why or why not?

QUESTION 2: Of all the salient factors which can be possible considered in management innovation and technology, which one is the most difficult for any organization to deal with? Why?

QUESTION 3: What can an organization do to make innovation less difficult?

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Marketing Management: Factors in management innovation and technology

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