Factors impacting consumer buying decisions
Problem: What external factors or macro factors impact consumer buying decisions?Please cite sources.
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Suppose you are asked to work on a project to help Coca-Cola understand why its vanilla coke doesn't sell according to plan. Problem 1: How would you approach the problem??
Question 1. What is the contribution per unit for the Zig brand? Question 2. What is the break even volume in units and in dollars? Question 3. What market share does the Zig brand need to break even?
Problem: What external factors or macro factors impact consumer buying decisions? Please cite sources.
Create a training presentation that explains benefit selling in sales presentations and how it helps the salesperson make more sales. 8 to 12 PowerPoint slides with notes.
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Based on the Classic Airline scenario, answer the following questions: What are some possible solutions to the scenario? What are your assumptions and constraints?
Problem: Please help me find an example of channeling in the health care market.
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