Assignment Task:
Xerox pioneered the photocopy industry in the 1950s; however, it faced extreme competitive challenges at the turn of the last century. In fact, the company was about to go bankrupt due to reduction in sales and customer interest.
Research what factors contributes to the change of the photocopy industry that led to Xerox being in hot waters. In your opinion, which of the 4 factors (Political, Economic, Social, Technological) played the vital role in changing the business environment Xerox operated in?
For the question posted, students are required to post two different types of responses: a single Initial post reacting directly to the question and a minimum of three substantive Peer Responses aimed at building on the responses posted by fellow classmates. Each of the postings is expected to advance the overall depth of the discussion. With reference please.