"Going global" can mean expanding either your customer base or operations across borders. Either way, there are many factors affecting strategic decisions in this realm - from cultural differences to government regulations. Think about some companies you know that have global aspects to their business and answer some of the following questions:
How you see the concepts introduced in this chapter playing out. How detailed should an organization be with a global strategy? What happens when an organization finds things going drastically wrong with a global strategy? How would a company know if/when it should pursue global strategies?
Videos related to Global Strategies
https://www.nytimes.com/video/2009/03/05/business/1194838377092/exxon-ceo-on-global-strategy.html
https://www.youtube.com/watch?v=YrCNiizvG2I&feature=player_embedded